Why the internet could work for you

For many sceptics the end of the dotcom boom and bust of 2001 proved what they had always thought to be true about online business: the internet was just a fad and you can't change the way people do business with technology. If you look at the fate of the companies who were loaded up on venture capital ready to blaze this new trail you would be right to think this was true.

However two years on, the reality is the opposite. The internet and associated technology has profoundly changed the way companies do business in the most unlikely of quarters. In fact, now it is delivering on all of its promises like never before: it is bringing business closer to their customers, improving service, opening up new markets, streamlining business processes, reducing costs and bringing greater efficiency to day-to-day tasks.

Smart companies who have latched on to this and invested accordingly are already cashing in on these benefits. But there are still plenty of people who are still averse or apathetic when it comes to change. For a growing business, that's a big opportunity missed. Companies like yours are uniquely placed to take quick and full advantage of the internet to accelerate the growth of your business. You don't believe us? Then read on. Over the next eight pages you'll read about seven ordinary business who have achieved extraordinary things by bringing e-business to the heart of their companies.

Reducing costs through online business

Growing revenues through a new channel

An infrastructure investment transforms the way a company services its customers

Bringing together buyers and sellers in a fractured market

Simple online solution to a complex problem

An extra dimension of customer focus

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