Rise of “passionpreneurs” with food and drink, sports and arts the top hobbies Britons want to turn into a business

passionate entrepreneurs

The vast majority (80%) of British workers would give up their day job to start a business linked to a hobby or passion if money was no object, according to a survey by Amway UK.

The research, which surveyed 2000 men and women, found that almost half of Britons (49%) have little or no interest in their current career.

A new hobby has inspired a fifth (26%) of respondents to become ‘passionpreneurs’, with women most passionate about running a food and drink business (26%), and men more likely to dream of starting a business linked to outdoor activities and sport (30%).

Collectively, the top hobbies British workers would like to turn into a business are food and drink (21%), sports & fitness (12%), creative arts (9%), home design (8%), fashion design (7.8%), digital & IT innovation (7.6%), ‘boys toys’ (6.6%), journalism/ blogging (6.2%), wellbeing (5.3%) and performing arts (4.4%).

Those who want to run a business based on a passion are most likely to be between the ages of 18-24 (60%), with a third within that group (31%) creating a business idea outside of their own working hours.

The research also found that Richard Branson (30%) was named the most entrepreneurial role model, followed by JK Rowling (20%), Lord Sugar (16%), Jamie Oliver (9%) and David Beckham (8%).

Controversial celebrity ‘passionpreneurs’ such as Kanye West and Gwyneth Paltrow came bottom of the poll, with just 0.3% and 1.8% respectively.

The survey was commissioned to mark the launch of Britain’s Top Real Role Model 2015 – a nationwide competition to find Britain’s most inspiring creative entrepreneurs backed by Kelly Hoppen MBE.