Marketing

Find information on consumer markets

This guide discusses the best places to source information on consumer markets including market research reports and opinion surveys.

 

Write a marketing plan

This guide outlines the various components that your marketing plan should include.

 

Offer discounts for introductions

This guide discusses one of the most effective methods of viral marketing - offering existing customers discounts for introducing new customers to your products and services.

 

Exhibit in the UK

This guide describes the benefits of exhibiting, and discusses how to plan, choose, budget and execute your exhibition participation in the UK.

Invest in promotional merchandise

This guide explains the benefits of using promotional merchandise and how it can be incorporated into your marketing strategy, and shows you where to source relevant suppliers.

 

Promote your business through sponsorship

This guide offers advice on sponsorship for small firms.

 

Promote your business through effective packaging

This guide defines the different types of packaging, and shows you how the design of your packaging can be a powerful marketing tool.

 

Use viral marketing to promote your goods and services

This guide introduces you to various viral marketing strategies you could consider, from user referrals to e-mail lists.