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Marketing features
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Overdrafts, bank loans and equity funding can’t respond to your day-to-day cashflow needs and leave you with your equity stake intact; invoice and asset-based-finance can. Dan Matthews assesses your options
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Jelly and ice-cream. Morecombe and Wise. Sex and advertising. Some things are just meant to be together. Or are they? If you’re formulating a campaign and have sex in mind, then think very carefully
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Branding relies on three things – brand, reputation and product. Combine the three well and success should follow. Colin Jarvis, co-founder of OnStrategy, explains how
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Christopher Jenkins explains ways to avoid selling your business short while appearing inexpensive
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David Robertson, chief executive of Bibby financial Services has come up with some easy and cost-effective ways for owners and managers to achieve marketing on a budget
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Changes in the law mean your online marketing cmapaign could be illegal. Christine Read, from the Institue of Dirct Marketing's legal partner Manches, explains how to keep within the law
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In life you stick with the name you’re given, but in business a change of moniker can do the power of good. Or it can be disastrous
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Law firm Stevens & Bolton has created a checklist of the issues which a business should consider when entering into a contract for sponsorship of an event.
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