Writing and distributing online press releases is a great way to attract potential customers to your website. This is because a matter of hours after you have distributed them across the internet, they could be picked up by major networks like Google and Yahoo! News and then start to appear in the natural results of the search engines.

Tip 1: Focus on a clear theme

Rather than talking about all sorts of issues in your press release pick a key topic that you want to draw people's attention to. This will ensure that your online press release is focused and clearly targeted rather than diluted by peripheral points.

Remember that once you have got your reader's attention they can always click on your website's link to find out more about the other products and services you offer.

Tip 2: Create a catchy headline

It is essential to write a catchy headline to grab your reader's attention and to encourage them to read your release. Plus, because press releases are normally only displayed for a short period of time, you need to get results fast.

Look at the following titles – which one grabs your attention the most?

“Diet Pills From Slimmers.com” or “Proven Secrets For Losing Weight Fast”

Tip 3: Format your press release correctly

A well formatted press release is more likely to get picked up by the various news and web site channels.

Write a headline in title case (capitalising every word apart from prepositions); a summary paragraph which outlines what your press release is about and then the main body of your press release, making sure that the first line contains your key points.

Tip 4: How to write your press release

The way you write your press release will determine how successfully you are able to maintain your reader's attention.

Try and keep your sentences short and snappy and write about three to four sentences per paragraph. Do try and include quotes or statistics if possible for extra impact.

By using these tips to help you write punchy press releases you should be able to drive targeted traffic your web site in no time.