“For anyone interested in big brands, starting their own business, or just a good read, this book is very much recommended. Some of the stories are astounding, and really put a human face behind corporate branding.”
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world’s biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas?
Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks ‘How do you turn an idea in to a global business?’
ISBN: 978 1 85458 447 2
Published October 2008
Author: David Lester