“I certainly wish we'd had this book when we were starting innocent”

Richard Reed, co-founder, Innocent Drinks

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent and Cobra to Dreams and Dyson, How They Started reveal how some of the UK's biggest businesses got off the ground and took those very first steps taken by their founders.

ISBN: 978 1 85458 400 7
Published: June 2007
Author: David Lester