Businesses need a continuous flow of feedback from customers and suppliers to tell them how well or badly they are doing. A popular form of receiving feedback is to issue a survey, however, these generally suffer from low response rates. Other forms of gathering feedback, such as field interviews or online questionnaires, also do not fare well in overall response rates. This means that the feedback received may not be reliable, as it provides only the views of an unrepresentative sample. Unfortunately the costs of getting a valid sample can be prohibitive.

One proven way to get the feedback response rate up is to tie your feedback request in with a promotion or offer. There are a number of “rewards” you can offer to induce feedback:

Paying a set sum per response to a pre-designated charity.

Offering a gift for completed questionnaires.

Having a draw in which the “winning” respondent gets a substantial prize.