You don't have to be an online company to think about recruiting via the web. Often if you place a newspaper ad with a local paper, they will have a package to post your advert on an affiliated website. But there are also dedicated websites: Monster.co.uk, Stepstone and Easy-jobs are some of the ones available, where both potential employees and employers can search online. The idea is that you save time by cutting out the middleman, using the website instead.
With Monster, for example, you can potentially deal with the whole process online. You log on, post your vacancy and pay for it using your credit card. A small business would probably go for the one-off option, which costs £360 and will post your advertisement for up to 60 days.
And, there are guarantees behind this just as with traditional agencies. Easy-jobs has a 'no placement, no fee' policy as well as a 28-day money back pledge.
The main appeal of online recruiting is that once you are registered you can control the job adverts yourself, taking them down when you have enough applicants. But there is also the added bonus of a team on hand to help you out with any problems.
You can reach a much wider audience nationally and possibly Europe-wide directly without going through agents.
People are unlikely to see the job accidentally as they might in a newspaper when scanning all the adverts; websites rely on people searching.