Study reveals 50% of Brits now use social media to look for jobs

Small businesses can tap into social media to discover a wealth of talent, with over 50% of jobseekers in the UK using sites such as Facebook and Linkedin to look for positions, according to new research.

The survey, conducted by social job search site Adzuna, found that 43% of jobseekers preferred Facebook to networking site Linkedin to search for vacancies, with just 22% electing to use the latter site.

Retail, design and IT professionals were the most likely to use social media to look for jobs (33%), with those in the domestic, maintenance and legal job sectors the least represented online(5%).

Larger companies within the UK have already begun to take advantage of the ‘social job search revolution’, with 90% of large firms using social media as a recruitment tool. The potential for easy access to a huge pool of skilled recruits carries similar benefits for small firms, who may reap the benefits by establishing a recognisable presence online.

Andrew Hunter, co-founder of Adzuna, commented: “It’s clear that the way in which people look for work has changed dramatically in the last 2-3 years and it’s hugely exciting to witness how social media has quickly become an integral part of the job hunting process.

2013 looks set to be the year where job seekers fully embrace social networks to find their dream job.”